How can you use SEO to grow your small business? Can you do SEO on your own or need expert help? What are the benefits of having a search engine optimized website and what does this mean in business terms?
These are just some of the questions business owners ask regarding small business SEO.
Running a small business is not an easy thing to do. As an owner, you have to deal with many things and if digital marketing or SEO is not something you are familiar with, things can get tricky.
This article aims to fill in this cap to provide information to small business owners about SEO in simple terms and everyday language.
What you will read below is how to approach SEO from an owner’s perspective and not from a technical point of view.
You will learn what is SEO and how it can benefit your business, how to do SEO (either in-house or with the help of experts), and how to use SEO to get more clients to your door.
Here is a list of all the topics we will discuss one by one :
How Small Businesses can benefit from SEO
Is SEO right for my business?
What is Local SEO?
Can you do SEO on your own?
How to choose an SEO provider
How much does SEO cost?
Small Business SEO Tips
Small Business SEO Tools
but in this part let's start with How Small Businesses can benefit from SEO ?
The first thing that you should have clear in your mind is why you need SEO for your business.
Search engines like Google, Yahoo, and Bing are used by millions of people on a daily basis to find information, new products to buy, solutions to their problems, and anything else you can imagine. I’m sure you have said many times the phrase Google it when someone asks you a question and you don’t know the answer.
All these daily searches create a huge market open to businesses that compete online.
If you own a website, it is possible – under some conditions, to get a portion of these people to visit your website and turn them into potential customers by selling them your products or services.
The conditions are simple, your website needs to appear in one of the top 5 positions (on the first page of the search engine results pages) for search keywords related to your business.
According to studies, the majority of people (more than 70%) will click on one of the top 5 websites presented in the SERPS.
How do you get to the top positions of the search results? The answer is through SEO.
Search engine optimization or SEO is the process to follow so that your website:
Will appear in one of the top positions in the Search engine results pages (SERPs) when people search for terms (keywords) related to your products or services.
Provides for a great user experience since SEO is not just about rankings but it’s also about building high-quality websites.
To fully optimize your business website for search engines, you need to configure or optimize a number of settings.
These are related to your technical infrastructure, site structure, content, and a lot of other factors.
During the ranking process, search engine algorithms evaluate from than 255 factors before deciding which websites will appear in the top positions of the results.
For better management, these factors can be organized into 3 groups: technical, on-page, and off-page SEO factors.
Technical SEO can help you optimize your website for the crawling and indexing phase. It’s a crucial process that will ensure that search engines can access, read and index your content without any problems.
On page SEO is what needs to be done within your website so that search engines can get a better understanding of what is you are trying to promote in their index.
In other words, it’s the stage to tell search engines which keywords or search terms you want your website to appear in the results.
Off page SEO is about promoting your business online so that search engines are convinced that your website deserves one of the top places in their search results. This is also referred to as link building.
What to expect from a successful SEO Campaign?
When you decide to use SEO to promote your business online, you can expect the following benefits from a successful SEO campaign:
A website that speaks the search engines language (i.e. an SEO Friendly website)
A website that is easy to use and user friendly
A website that loads fast
A website that is mobile-friendly
High-ranking positions when people search for businesses in your area (that’s local SEO – more on this below)
Top ranking positions when people search for your business name on Google
High-ranking positions when people search for terms related to your products or services
A constant flow of free organic traffic from all major search engines
If you are already using SEO and you are not getting ALL the above benefits, then it means that you need to go back to the drawing board and re-think your SEO strategy.
SEO is not a theoretical concept but it’s a digital marketing channel that can produce real measurable results. If you are not getting any results i.e. organic traffic from search engines, then this is a big signal that you are doing something wrong.
we will get to the rest point in the upcoming article.
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