A communication plan is a translation of the operations and communication actions associated with a project. In order to carry out this plan, the guide for federal communicators and project managers in its 2016 edition offers us a methodological framework conducive to our study. This process is formed by 7 steps and translates the principle of the improvement process "PDCA".
- P: prepare, plan.
- D: develop, realize, implement.
- C: control, verify.
- A: act, adjust, react.
Step 1: take into account the context of the project:
The current situation
The desired situation
Step 2: Analyse the different target groups:
the B to B market
B to C market
Step 3: Determining the communication objectives
SMART stands for specific, measurable, achievable, relevant and time-bound
Step 4: Define which messages for which target groups
social networks
Step 5: Establish the action plan
Step 6: Follow up and adapt
Step 7: Evaluate and debrief
we will get into each step in the coming blogs
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