what's a communication plan

A communication plan is a translation of the operations and communication actions associated with a project. In order to carry out this plan, the guide for federal communicators and project managers in its 2016 edition offers us a methodological framework conducive to our study. This process is formed by 7 steps and translates the principle of the improvement process "PDCA".

- P: prepare, plan.

- D: develop, realize, implement.

- C: control, verify.

- A: act, adjust, react.

Step 1: take into account the context of the project:

The current situation

The desired situation

Step 2: Analyse the different target groups:

the B to B market

B to C market

Step 3: Determining the communication objectives

SMART stands for specific, measurable, achievable, relevant and time-bound

Step 4: Define which messages for which target groups

social networks

Step 5: Establish the action plan

Step 6: Follow up and adapt

Step 7: Evaluate and debrief

we will get into each step in the coming blogs